Evidence before a score
Every risk or growth signal retains the source, timing, and account context that produced it. A CSM can inspect the reason before acting.
How ChurnAI works
Customer intelligence for every conversation
ChurnAI connects the systems that hold your customer story, resolves them into living profiles, and makes the resulting context available through MCP.
The short answer
What is ChurnAI?
ChurnAI is a customer-intelligence layer for B2B SaaS teams. It connects product, billing, support, and CRM data so every customer profile carries the context behind risk, retention, and growth.
What does MCP change?
Instead of checking another dashboard, your team asks its AI workspace about an account, a portfolio, or an upcoming meeting. ChurnAI returns the relevant evidence and prepares the next step.
How it works
From customer data to useful context
Each stage produces something your team can verify before ChurnAI becomes part of the decisions you make about customers.
- 01
Map the customer stack
Identify where usage, billing, support, CRM, and renewal context live. Agree on the people, companies, and questions ChurnAI must support.
- 02
Connect and validate
Configure each source, map identifiers, and reconcile representative accounts before any signal is trusted.
- 03
Build living profiles
Keep current state, history, and trend together for every person and company as the relationship changes.
- 04
Find explainable signals
Detect adoption loss, unresolved friction, renewal pressure, and expansion readiness with the facts attached.
- 05
Ask through MCP
Ask about an account, portfolio, or meeting. Receive the evidence, a concise brief, and a recommended next step.
Why it is different
Customer intelligence your team can verify
Built for the AI workspace
ChurnAI supplies customer context through MCP, so your team can investigate accounts and prepare work where they already use AI.
Customer-controlled data
During the 30-day Pilot, imported data is hosted in ChurnAI Cloud. On paid plans, connected data is stored in your cloud. ChurnAI processes relevant context to answer requests in your chosen AI workspace under its data terms.
Human judgment stays in the loop
ChurnAI can prioritize, explain, brief, and draft. Your team decides what matters and which customer action should happen next.
Practical workflows
Where ChurnAI changes the work
Portfolio review
Know which accounts deserve attention first
Rank accounts by meaningful change instead of a static score, then open each finding with the evidence behind it.
Renewal preparation
Walk into the meeting with the relationship in view
Combine adoption, support, billing, ownership, and recent movement into one brief your CSM can review before the call.
Expansion discovery
Find growth signals grounded in actual use
Surface customers approaching plan limits, adding teams, or repeatedly using high-value workflows before the opportunity gets buried.
Control model
You set the boundary. ChurnAI works inside it
- Access boundaries
- Connect only the systems, fields, and profiles required for the approved workflow.
- Data location
- Use ChurnAI Cloud for the Pilot or customer-controlled storage from Pro onward.
- Source validation
- Review mapped profiles and representative accounts before relying on generated intelligence.
- Team approval
- Recommendations and drafts remain reviewable. ChurnAI does not contact customers on its own.
Start with one workflow